If your images aren’t properly sized and optimized, they'll increase site load time which will increase bounce rate, reduce conversion rate, and will negatively impact the user experience. But you don’t have to do it at the cost of ruining your website’s load time and user experience.
You can’t ignore images be it product images, graphs, charts, blog post featured images, illustrations, infographics, or any other type. This was proved by BuzzSumo when it analyzed more than a million articles and found that articles that use an image after every 75-100 words received 2x more social media shares than their counterparts.
Your website visitors are more likely to interact with images more than other non-visual content. This is the reason why images are easy-to-comprehend because our human brain can easily sense and process visual data. Īs much as 50% of our brain is involved in some kind of visual processing. This is because the human brain is tuned to processing visual content. The experiment conducted by Nielsen Norman Group found that users spent 10% more time viewing images on a webpage even though the text consumed 316% more space.Īccording to another study found that people who follow directions with both text and images perform 323% better than people who follow directions without images. A recent study by Nielsen found that internet users spend more time viewing relevant images than reading text. Images are easy-to-comprehend, improve readability, and make your website appealing. Images play a crucial role in how website visitors interact with your content.
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